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BOLD. ZESTY. ALWAYS ELECTRIC: SMIRNOFF INTRODUCES AWARD-WINNING ELECTRIC GUAVA WITH A FLAVOR-FORWARD MIAMI TAKEOVER FEATURING GENRE-BLENDING ARTISTS AND CULTURAL TASTEMAKERS COCO & BREEZY

1. Smirnoff Electric Guava starts with strong awards before launch. 2. The flavor blends juicy guava and ginger, appealing to diverse consumers. 3. A Miami event features cocktails, promoting Electric Guava's vibrant experience. 4. Limited-edition flavor priced at $12.99, encourages quick purchases. 5. Smirnoff continues pushing innovative flavors to capture evolving tastes.

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Why Bullish?

The positive reception and awards for Electric Guava could boost sales and brand image. Historical sales spikes often occur with successful product launches in Diageo’s portfolio.

How important is it?

The article highlights a new product launch, which aligns directly with DEO's interests in driving sales and capturing market share. The strong market positioning and strategic alignment with popular cultural themes increase DEO's relevance.

Why Short Term?

The immediate buzz and limited availability of Electric Guava suggest a short-term sales boost. Previous limited editions have seen quick, elevated consumer interest leading to immediate revenue increases.

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The new limited-edition offering blending the flavors of juicy guava and zesty ginger haspicked up multiple awards before officially hitting shelves in June, /PRNewswire/ -- From the brand that brought the sweet and spicy sensation of Smirnoff Spicy Tamarind comes its latest vibrant flavor: NEW Smirnoff Electric Guava. The limited-edition vodka specialty is already turning heads and activating tastebuds, earning top honors including Double Gold at the San Francisco World Spirits Competition and Platinum at the L.A. Spirits Awards. Smirnoff lights up Miami for Calle Electric to introduce Smirnoff’s bold new flavor, Electric Guava Smirnoff Electric Guava takes over Miami with 3D Billboard Twin DJ duo Coco & Breezy debut their new summer track at Smirnoff’s Calle Electric in Miami Coco & Breezy surprise the crowd at Calle Electric with an unforgettable set Guests enjoy Smirnoff Electric Guava and Smirnoff Spicy Tamarind cocktails at Calle Electric To celebrate its newest flavor, Smirnoff lit up Miami's Little Havana with Calle Electric – a one-night-only event pulsing with flavor duality, music, and cultural expression. Electric Guava's juicy guava flavor collided with the sweet heat of Spicy Tamarind across custom cocktails, bites and immersive experiences, capped off by an electrifying set from producers, DJs, and stylish twins Coco & Breezy, whose genre-blending sound and cultural influence kept the energy high all night long. With energy at a fever pitch, the superstar duo surprised the crowd at Calle Electric with the debut of their unreleased track, "HOME," ahead of its official drop later this summer on June 13th. "The energy at Calle Electric was unreal – just like the vibe of Electric Guava," said Coco & Breezy. "Smirnoff brought the flavor, we brought the sound, and together we dropped a new track that everyone can groove to while sipping on the hottest new cocktail flavor this summer."A few hours ahead of the takeover, Smirnoff set sail on Biscayne Bay with a world class 3D content that can be viewed at any angle, with no distortion to declare: Smirnoff Electric Guava has arrived. With major award wins already under its belt and buzz building fast, fans are encouraged to grab a bottle while they can at their local retailers – this limited-edition flavor is only available while supplies last. Keep an eye on social media for a surprise new bottle drop featuring bold new artwork that brings Electric Guava's high-voltage vibe to life.Crafted for easy, carefree sipping, Smirnoff Electric Guava blends the flavors of juicy guava with a hint of zesty ginger to help you elevate occasions big and small with something fresh tasting and exciting. Electric Guava is available nationwide, has a recommended retail price of $12.99 for a 750 ml bottle, $0.99-$1.25 for a 50 ml bottle and contains 25 percent alcohol by volume (ABV)."We couldn't think of a more perfect way to introduce Electric Guava than with Calle Electric," said Jennifer Holiday Hudson, North American brand leader at Smirnoff. "We were inspired by the tropical flavors that are deeply rooted in Hispanic culture and celebrated across many communities, and we wanted to bottle up that vibe into something people can enjoy together. After seeing how much love there's been for Spicy Tamarind, we knew it was time to keep pushing the flavor conversation forward."While you're at it, don't forget to savor the spice with renowned classic Spicy Tamarind, set for a recommended retail price of $12.99 for a 750 ml bottle and containing 30% ABV.Couldn't make it to Calle Electric? Bring the party home with our signature Smirnoff Electric Guava Fizz - a crisp, zesty mix that's ready to turn up the flavor for any occasion.ELECTRIC GUAVA FIZZIngredients: 1.5 oz Smirnoff Electric Guava 3 oz Lemonade 1.5 oz Club soda Garnish: Lemon wheel Directions: Pour ingredients into a highball glass filled with ice. Gently stir. Garnish with lemon wheel.Whether you're sipping the sweet & spicy of Spicy Tamarind or indulging in the bold & zesty of Electric Guava, Smirnoff continues to be in a league of their own with vodka specialty. No matter how you choose to enjoy Smirnoff's iconic flavors, please remember to always sip responsibly.About SMIRNOFFSmirnoff has been giving the people what they want since 1864, revolutionizing drinking culture across generations: from inventing the Mule and reimagining the vodka martini to creating a cultural mainstay that defines the flavored malt beverage category with the launch of Smirnoff Ice, known for flavors since 1999.Because the brand is dedicated to the people and their evolving taste preferences, Smirnoff has an option for everyone along with a dedicated history of adding fun to any occasion while keeping diversity and inclusion at the forefront. Truly showing the power of socializing when everyone (21+) is invited to celebrate.The Smirnoff portfolio offers a variety of options for adults across vodka and flavored malt beverages. Current offerings include foundations in Smirnoff No. 21 Vodka and Smirnoff Ice, a line of flavors in North America and ready-to-serve flavored malt beverages including Smirnoff Seltzer and Smirnoff Ice Smash. From culturally relevant limited editions to new innovations and zero sugar offerings, Smirnoff has always been known for quality and affordability, and prides itself on giving the people what they want.About Diageo North AmericaDiageo is a global leader in beverage alcohol with an outstanding collection of brands including Johnnie Walker, Crown Royal, Bulleit and Buchanan's whiskies, Smirnoff, Cîroc and Ketel One vodkas, Casamigos, DeLeon and Don Julio tequilas, Captain Morgan, Baileys, Tanqueray and Guinness.Diageo is listed on both the New York Stock Exchange (NYSE: DEO) and the London Stock Exchange (LSE: DGE) and their products are sold in more than 180 countries around the world. For more information about Diageo, their people, brands, and performance, visit www.diageo.com. Visit Diageo's global responsible drinking resource, www.DRINKiQ.com, for information, initiatives, and ways to share best practice. Follow on Twitter and Instagram for news and information about Diageo North America: @Diageo_NA.MEDIA CONTACTS:Brooke SmithDIAGEO[email protected] TAYLOR[email protected]SOURCE Smirnoff WANT YOUR COMPANY'S NEWS FEATURED ON PRNEWSWIRE.COM? 440k+ Newsrooms & Influencers 9k+ Digital Media Outlets 270k+ Journalists Opted In

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