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Brag House Announces Strategic Partnership Discussions with New to The Street to Amplify Brand Reach and Redefine National Media Impact

1. Brag House partners with New to The Street for visibility expansion. 2. First segments will film at the New York Stock Exchange this week. 3. The collaboration targets Gen Z engagement in college gaming. 4. National broadcasts on Bloomberg aim for increased brand exposure. 5. CEO emphasizes building credibility and awareness among investors.

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FAQ

Why Bullish?

Collaborations that enhance brand visibility can positively impact stock prices, similar to past media partnerships boosting visibility for companies like eSports organizations.

How important is it?

The collaboration with a high-profile media outlet can enhance brand public perception, likely influencing investor sentiment positively.

Why Short Term?

The imminent broadcast on October 4 will provide immediate visibility which can affect stock performance swiftly, similar to prior events seen in media-related stock movements.

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NEW YORK, Sept. 24, 2025 (GLOBE NEWSWIRE) -- Brag House (NASDAQ: BRAG), the media-tech platform at the intersection of gaming, college sports, and Gen Z engagement is thrilled to announce ongoing strategic discussions with New to The Street, one of the nation’s fastest-growing financial media brands, boasting over 3.5 million YouTube subscribers and weekly national broadcasts on Fox Business and Bloomberg. This potential collaboration represents a pivotal turning point for Brag House as it prepares to film its first segments on the iconic floor of the New York Stock Exchange later this week. These segments will be broadcast to a national audience on Bloomberg on Saturday, October 4, at 6:30 PM EST, supported by targeted placements on billboards, national TV commercials, earned media opportunities, and extensive daily social media engagement. Lavell Juan Malloy, CEO of Brag House, stated: "Teaming up with New to The Street offers Brag House a unique avenue to amplify our mission connecting brands and colleges with Gen Z audiences through innovative, data-driven engagement in gaming and college sports. For investors and business stakeholders, this collaboration will build brand awareness, visibility, and credibility around Brag House, showcasing our vision and performance to a national financial audience." About Brag HouseBrag House is a leading media technology gaming platform dedicated to transforming casual college gaming into a vibrant, community-driven experience. By seamlessly merging gaming, social interaction, and cutting-edge technology, the Company provides an inclusive and engaging environment for casual gamers while enabling brands to authentically connect with the influential Gen Z demographic. For more information, visit www.braghouse.com. About New to The Street Since 2009, New to The Street has been one of the longest-running U.S. and international sponsored and syndicated Nielsen-rated television brands, broadcasting weekly on Fox Business and Bloomberg as sponsored programming. With over 3.5 million YouTube subscribers, iconic Times Square billboards, and guaranteed earned media placements, New to The Street delivers its trademark "Opportunities To Consider™" segments, helping public and private companies tell their stories to investors, business leaders, and audiences worldwide. Media Contact:Fatema BhabrawalaDirector of Media Relationsfbhabrawala@allianceadvisors.com Investor Relations Contact:Adele CareyVP, Investor Relationsir@thebraghouse.com

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