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Brag House Announces Zacks Small-Cap Research Initiation of Coverage

1. Zacks initiates coverage of Brag House Holdings, noting its innovative platform. 2. Focus on Gen Z, projected to hold $360 billion in disposable income by 2030. 3. Partnership with Learfield expands reach across 200+ NCAA schools. 4. Anticipated revenue growth through B2B sponsorships and tournaments. 5. Market opportunity estimated at $6.7 billion for Brag House.

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Why Bullish?

The initiation of coverage by Zacks underscores recognition and potential investor interest. Past examples show increased stock prices after analyst coverage initiations, especially in growing sectors.

How important is it?

The article presents considerable insights into growth and market dynamics, important for investors. Zacks' endorsement indicates strong potential, likely attracting new investments.

Why Short Term?

The news may quickly drive interest and investment, impacting stock price in the near term. Long-term impacts depend on revenue realization and market performance.

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LEARGMEDISNFLX
NEW YORK, July 10, 2025 (GLOBE NEWSWIRE) -- Brag House Holdings, Inc. (NASDAQ: TBH) (“Brag House” or the “Company”), the media-tech platform at the intersection of gaming, college sports, and Gen Z engagement, is pleased to announce that Zacks Small-Cap Research has initiated coverage of Brag House. Highlights from Zacks Coverage Recognition of Innovative Model: Zacks highlights Brag House’s unique platform, which enables authentic engagement between Gen Z casual gamers, brands, and collegiate sports communities.Gen Z Focus: The report underscores Brag House’s strategic focus on Gen Z, a demographic expected to comprise a significant portion of the workforce by 2030 and projected to hold $360 billion in disposable income.Strategic Partnerships: Zacks notes the importance of our recent partnership with Learfield, granting access to media rights across 200+ NCAA Division schools and expanding our national reach.Growth Prospects: The coverage outlines Brag House’s anticipated revenue growth through B2B sponsorships, collegiate tournaments, and the future launch of a SaaS-based analytics platform to deliver actionable Gen Z insights to brands.Market Opportunity: Zacks estimates Brag House’s target market at $6.7 billion, with our platform positioned to capture a sizable niche within this rapidly expanding segment. “We are honored to be recognized by Zacks Small-Cap Research, a respected authority in equity research,” said Lavell Juan Malloy, II, CEO and Chairman of Brag House. “Their initiation of coverage validates our vision to bridge the gap between brands and Gen Z through innovative, data-driven engagement. Our recent milestones, including the Learfield partnership and successful collegiate activations, demonstrate Brag House’s momentum and commitment to delivering value for our partners, users, and shareholders.” About Brag HouseBrag House is a leading media technology gaming platform dedicated to transforming casual college gaming into a vibrant, community-driven experience. By seamlessly merging gaming, social interaction, and cutting-edge technology, the Company provides an inclusive and engaging environment for casual gamers while enabling brands to authentically connect with the influential Gen Z demographic. For more information, visit www.braghouse.com. About Zacks Small Cap ResearchZacks Small Cap Research (“Zacks SCR”) is a division of Zacks Investment Research. Zacks SCR coverage specifically looks to focus on small and micro-cap companies that are underfollowed or undervalued by Wall Street.  Our analysts seek to identify and report on these companies, bringing to investors a unique opportunity to gain insight on small cap investments that are believed to be undervalued and well-positioned for future growth.  Our goal is to produce high quality (institutional) research for the small cap portfolio. Media Contact:Fatema BhabrawalaDirector of Media Relationsfbhabrawala@allianceadvisors.com Investor Relations Contact:Adele CareyVP, Investor Relationsir@thebraghouse.com

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