Build-A-Bear Workshop is a bright spot in retail even with tariffs, dwindling mall traffic
1. Build-A-Bear reported record revenue of $252.6 million in H1 2025. 2. Stock price up 60% YTD, nearing a $1 billion market cap. 3. Targeting adults enhances brand nostalgia and broadens customer demographics. 4. Successful tariff mitigation strategies improved profitability amidst economic challenges. 5. International store expansion offers significant growth potential.