Burger King Follows Familiar Game Plan to Expand in China: Find a Partner
1. Burger King partners with CPE to double stores in China within five years. 2. CPE will invest $350 million, holding 83% stake in the venture. 3. Starbucks sold a majority share in China, expanding its store footprint significantly. 4. Struggles persist in China’s market, impacting many U.S. food brands. 5. Expertise from local partners may drive success amidst fierce competition.