1. Busch Gardens launches Christmas Town celebration with new attractions. 2. Holiday Sale offers up to 55% off tickets and 40% off memberships. 3. The parks feature millions of lights and festive activities for families. 4. New shows and entertainment enhance visitor experiences during the holiday season. 5. Christmas Town is anticipated to drive high visitor turnout this season.
FAQ
Why Bullish?
Increased holiday attendance and membership sales historically boost revenue for theme parks.
How important is it?
The strong seasonal promotion and new offerings directly align with PRKS's growth strategy.
Why Short Term?
The immediate holiday season creates an uplift in visitor numbers and sales, usually resolving post-holiday.
Busch Gardens Parks Unveil Holiday Magic with Christmas Town and Exclusive Savings
Busch Gardens Tampa Bay and Busch Gardens Williamsburg are celebrating the holiday season with captivating attractions, spectacular entertainment, and extraordinary light displays. Known as "Christmas Town," these seasonal festivities are now live and will run through early January, showcasing millions of twinkling lights and offering life-long memories for guests. This year also features an unbeatable Holiday Sale on tickets, Fun Cards, and memberships.
Marc Swanson, Chief Executive Officer of United Parks & Resorts (NYSE: PRKS), expressed his excitement: "Christmas Town is one of the most anticipated seasons of the year for our guests. With new shows, returning favorites, dazzling light displays, and great value through our Holiday Sale, this is the perfect moment for families to experience Busch Gardens during its most festive celebration."
Holiday Highlights at Busch Gardens Tampa Bay
At Busch Gardens Tampa Bay, the holiday spirit is elevated with several new attractions and familiar favorites available until January 5:
- All-New Holiday Skies Spectacular — The park's first-ever holiday drone show featuring hundreds of synchronized drones illuminating the night sky.
- Holiday Magic — A revitalized illusion-and-holiday production at Stanleyville Theater.
- Christmas on Ice — Enhanced performances at the Moroccan Palace ice show.
- 12 Gifts of Cheer — Weekly in-park deals and festive surprises available through December 28.
- Over 10 million lights, festive foods, character moments, and seasonal entertainment filling the park.
- Flexible membership offers and special savings during the Holiday Sale.
Busch Gardens Williamsburg: One of North America's Largest Holiday Light Displays
Meanwhile, Busch Gardens Williamsburg is shining brightly with Christmas Town, showcasing one of the largest holiday light events in North America until January 4:
- Christmas Town LIVE! A Holiday Special — A new 1960s-themed holiday show making its debut in Das Festhaus.
- Returning favorites include:
- Gloria! — A blend of contemporary and traditional Christmas music.
- 'Twas That Night! — A unique ice-skating rendition of The Night Before Christmas.
- Over 25 attractions, including the new Big Bad Wolf: The Wolf's Revenge and the Christmas Town Express.
- Santa's Fireside Feast — A cozy dining experience featuring stories from Santa.
- 10+ million lights and immersive European Christmas theming throughout the park.
Exclusive Holiday Sale: Significant Savings for Guests
This limited-time Holiday Sale allows guests to save significantly across both Busch Gardens parks:
- Single-Day Tickets — Up to 55% off.
- Fun Cards — Pay for a day and visit continuously through 2026 (terms apply).
- Annual Memberships — Up to 40% off, including benefits such as:
- Free guest tickets.
- Complimentary parking.
- Discounts on food, beverages, and merchandise.
- Exclusive member events, rewards, and Busch Bucks.
- First-to-ride access for new attractions in 2026.
Note that offers vary by park and are subject to blockout dates and limited quantities.
Plan Your Visit
To join in the holiday festivities, visit:
- Busch Gardens Tampa Bay: www.ChristmasTown.com
- Busch Gardens Williamsburg: www.BuschGardens.com/Williamsburg