Business success breakthrough lessons: How Costco's 'big and bulky' shift keeps growing the brand
1. Costco increasing sales of big and bulky items like sofas and saunas. 2. E-commerce sales grew 15%, nearing $20 billion in recent fiscal year. 3. Growth in big and bulky items drives membership and diversifies revenue. 4. Costco attracts younger demographics with diverse, high-margin product offerings. 5. Holiday season will feature new big and bulky stock, enhancing sales channels.