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Buy with Prime Expands with Launch of all Gabb.com Products

1. Amazon expands Buy with Prime to Gabb.com, increasing DTC offerings. 2. The initiative enhances selection for Prime members, boosting brand reach.

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Why Bullish?

This expansion may increase Prime memberships, similar to past initiatives that boosted Amazon's sales. History shows that enhanced DTC offerings contribute positively to revenue growth.

How important is it?

The introduction of Buy with Prime on Gabb.com enhances customer access to diverse products, likely increasing revenues for Amazon in the near term.

Why Short Term?

The immediate impact will be observed as Prime members utilize the new service, potentially increasing sales in the forthcoming quarters.

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GABBWMTEBAY
SEATTLE--(BUSINESS WIRE)--Amazon (NASDAQ: AMZN) today announced that Buy with Prime, a direct-to-customer (DTC) offering, is now available for all products on Gabb.com, a provider of safe tech for kids. For millions of U.S.-based Prime members, Buy with Prime is a benefit that unlocks even more selection of popular brands beyond the Amazon store in addition to the savings, convenience, and entertainment all in a single membership. With Buy with Prime, Prime members can shop directly from a bran.

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