Candy giant Ferrero adds American twists to Nutella, Ferrero Rocher to fuel U.S. growth
1. Ferrero introduces new Nutella flavor, aiming to attract U.S. consumers. 2. Company plans significant investments to enhance its North American presence. 3. Ferrero Rocher transition to squares and expansion into marketing at major events. 4. Nutella's new flavor and growth strategy may disrupt competitors like Hershey. 5. 3.4% growth in Ferrero's U.S. sales contrasts with struggles of public competitors.