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Cash App Launches Pools for Group Payments

1. Cash App launches 'pools' for easy group payments and shared goal tracking. 2. The feature integrates with Apple Pay and Google Pay for broader usability.

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Why Bullish?

The launch of 'pools' enhances Cash App's competitive edge in the peer-to-peer payments market. Historical examples indicate that similar features often lead to increased user engagement and revenue growth.

How important is it?

The introduction of innovative payment features like 'pools' can drive user growth and incrementally increase revenue for Cash App. This aligns with trends towards peer-to-peer payment solutions, which are gaining traction among consumers.

Why Short Term?

User adoption of new payment features typically happens quickly, leading to immediate revenue boosts. Previous launches of enhanced features have shown short-term spikes in usage and transactions.

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DISTRIBUTED-WORK-MODEL/SAN FRANCISCO--(BUSINESS WIRE)--Cash App today announced the launch of pools, a new peer-to-peer payment feature that enables group payments with just a few taps. From friends planning their next big vacation to coworkers chipping in for a colleague's wedding gift, Cash App pools make it easy to manage payments and track shared goals in one place. Pools supports contributions directly through Cash App as well as via Apple Pay and Google Pay. Pools are currently available.

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