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Celsius Holdings to Acquire Alani Nu®, Creating a Leading Better-For-You, Functional Lifestyle Platform

1. Celsius (CELH) announces definitive agreement to acquire Alani Nu for $1.8B. 2. The deal, mixing cash and stock, aims to merge two leading U.S. energy drink brands.

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Why Bullish?

The acquisition expands CELH’s market presence by combining two growth-oriented brands, similar to past industry consolidations that drove upward momentum (e.g., Monster’s global brand strategy). Investors may view this as a strategic bet for increased revenue and market share in the better-for-you beverage space.

How important is it?

This high-value acquisition is expected to reshape CELH's competitive dynamics in the energy drink market and has significant implications for future growth, making it a critical development for investors.

Why Long Term?

Synergy realization and integration of brands will take time, influencing CELH’s competitive positioning and earnings over several years rather than immediate short-term gains.

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MNSTPEP
BOCA RATON, Fla. & LOUISVILLE, Ky.--(BUSINESS WIRE)---- $CELH #LiveFit--Celsius Holdings, Inc. (Nasdaq: CELH) (“Celsius” or “the company”) today announced that it has entered into a definitive agreement to acquire Alani Nutrition LLC (“Alani Nu”) for $1.8 billion including $150 million in tax assets for a net purchase price of $1.65 billion, comprising a mix of cash and stock. The transaction will combine two growing, scaled brands in the U.S. energy drink category, creating a leading better-for-you, functional l.

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