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CHAGEE Wins Best Natural/Organic Beverage and Celebrates Three Nominations at World Beverage Innovation Awards 2025

1. CHAGEE won Best Natural/Organic Beverage at the World Beverage Innovation Awards 2025. 2. Nominations highlight CHAGEE's innovation in tea culture and beverage technology. 3. The company operates over 7,000 stores globally as of mid-2025. 4. BO·YA Jasmine Green Milk Tea is renowned for its quality and flavor. 5. CHAGEE's tea extraction technology enhances production efficiency and sustainability.

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FAQ

Why Bullish?

Winning a prestigious award typically leads to increased visibility and sales. For instance, companies like Beyond Meat saw stock gains after receiving similar accolades.

How important is it?

Awards enhance brand reputation and can translate to stock price increases. The award strengthens CHA's market position in the beverage industry.

Why Short Term?

Immediate increased consumer interest and potential sales boost from award recognition. Previous award winners saw stock price spikes months following announcements.

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September 17, 2025 05:00 ET  | Source: Chagee Holdings Limited SHANGHAI, Sept. 17, 2025 (GLOBE NEWSWIRE) -- Chagee Holdings Limited (NASDAQ: CHA) (“CHAGEE” or the “Company”), a leading premium tea drinks brand serving healthy and delicious freshly-made tea drinks, was awarded the Best Natural/Organic Beverage category and celebrates being nominated in three additional prestigious categories at the World Beverage Innovation Awards 2025. The World Beverage Innovation Awards are a globally respected platform, spotlighting brands that redefine the beverage landscape through creativity, sustainability, and consumer appeal. Now in their 22nd year, the awards - hosted by FoodBev Media - honor transformative innovations across the global beverage industry. The awards recognize excellence in over 20 categories, including advanced production technology, sustainable packaging, and health-focused beverages. CHAGEE’s nominations reflect its leadership in merging traditional tea craftsmanship with modern innovation, marking a significant milestone in its mission to elevate the global tea industry. The nominations and categories include: Best Natural/Organic Beverage: WINNER: BO·YA Jasmine Green Milk TeaBest Beverage System: FINALIST: CHAGEE’s Beverage SystemBest Packaging/Labelling Innovation: FINALIST: CHAGEE’s Packaging and LabellingBest Processing/Production Innovation: COMMENDED: CHAGEE’s Tea Extraction Technology BO·YA Jasmine Green Milk TeaThe Company’s signature drink, BO·YA Jasmine Green Milk Tea, sets a global standard for beverages crafted with natural and organic ingredients, delivering an iconic tea latte renowned for its delicate floral aroma and smooth, silky finish. By harmonizing premium, sustainably sourced components with traditional craftsmanship, this beverage offers a refreshing yet indulgent balance of light florals and rich texture, captivating tea lovers worldwide. Tea Extraction TechnologyCHAGEE’s cutting-edge tea extraction technology transforms beverage processing, leveraging espresso-inspired innovation to enhance flavor complexity, boost efficiency, and uphold sustainability. This system delivers unparalleled quality and consistency, redefining modern tea production for a global audience. Inspired by espresso’s high-pressure method, CHAGEE’s custom tea extraction machine forces pressurized hot water through finely ground tea leaves to produce a concentrated essence with vibrant, nuanced aromas.         Beverage SystemCHAGEE’s beverage system is a transformative ecosystem that redefines tea preparation, delivery, and consumer engagement through advanced technology, digital precision, and market-driven innovation. This integrated model ensures consistent quality, operational efficiency, and social impact, setting a global benchmark for modern tea culture. The system’s core is a digital framework that unifies the beverage experience. CHAGEE’s “Tea Latte” series blends tea bases, milk, and dairy alternatives with precision. Recipes from the R&D center are transmitted instantly via the internet to automated tea-making machines across 7,000+ stores (as of June 30, 2025) in China and beyond. These machines standardize preparation, enabling staff to produce consistent, high-quality tea in 8 seconds per cup. Packaging and LabellingCHAGEE’s packaging for our premium tea beverages introduces a transformative approach to beverage packaging, blending innovative functionality, transparent labeling, and culturally inspired design to enhance the consumer experience. This cohesive system sets a new standard for sustainability, sensory engagement, and global resonance in the beverage industry. By harmonizing the Company’s Three-Taste Straw’s sensory innovation (a design to allow longer contact with the palate to appreciate nuanced flavors), Product ID transparency, and culturally rich design, CHAGEE’s packaging delivers a functional, sustainable, and immersive experience, redefining beverage packaging with global impact. With over 7,000 teahouses (as of June 30, 2025) and more than 200 million members worldwide, CHAGEE is a leading premium beverage brand with a rapidly expanding network. The award winners were announced live on Tuesday, 16 September, at 5pm CEST during Drinktec in Munich, Germany. About CHAGEECHAGEE is a leading premium tea drinks brand, serving healthy and delicious freshly-made tea drinks. Founded in 2017, CHAGEE has transformed traditional tea culture into a modern lifestyle experience, leveraging cutting-edge technology and innovative branding. With its commitment to quality, innovation, and cultural connection, CHAGEE continues to reshape the global tea industry. Media Contact:Brad BurgessChagee.PR@icrinc.com

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