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Chipotle Doesn't Want Its Protein Fans to Feel Under-Served

1. Chipotle introduces a 'high-protein menu' to boost customer interest. 2. New offerings include double meat options and a 4-ounce protein snack. 3. Survey shows high protein is a top diet trend among consumers. 4. Chipotle aims to attract diners amid declining trends and revenue forecasts. 5. 2025 has seen significant losses in CMG's share value, over a third.

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FAQ

Why Bullish?

The high-protein menu aligns with current consumer trends, potentially increasing sales. Historically, similar initiatives have positively impacted sales at food chains.

How important is it?

The article details significant changes in Chipotle's offerings that cater to consumer demand, implying substantial potential for sales growth.

Why Short Term?

The immediate launch of the menu could boost foot traffic quickly. Longer-term effects depend on consumer reception and competition.

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