CHIPOTLE TRANSFORMS AVOCADOS INTO FREE GUAC FOR A YEAR WITH NEW AR LENS ON SNAPCHAT FOR NATIONAL AVOCADO DAY
1. Chipotle launches 'AvoLotto Sweepstakes' for free guac using AR on Snapchat. 2. From July 31, Rewards members get a free side or topping of guac. 3. National Avocado Day features Chipotle's largest guacamole giveaway ever. 4. Members using 'Summer of Extras' earn rewards and track progress interactively. 5. Promotion increases customer engagement around Chipotle's signature guacamole product.