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Church & Dwight to Acquire the Touchland® Brand for $700 million Plus Earn-out

1. Church & Dwight acquires Touchland for $700 million, potentially rising to $880 million. 2. Touchland is the second-fastest growing hand sanitizer brand in the US.

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FAQ

Why Bullish?

The acquisition strengthens CHD's market position in a growing hygiene segment, similar to past successful acquisitions like OxiClean which boosted sales. Historical data shows that strategic acquisitions in trending markets often lead to stock price appreciation.

How important is it?

The strategic acquisition highlights CHD's focus on growth in hygiene, critical for consumers, which may drive stock price and investor interest.

Why Long Term?

The potential growth from Touchland aligns with consumer health trends, suggesting sustained performance in the future following the initial acquisition boost, similar to CHD's past performance post-acquisitions.

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EWING, N.J.--(BUSINESS WIRE)--Church & Dwight Co., Inc. (NYSE:CHD) has signed a definitive agreement to acquire the Touchland® brand for $700 million at closing, consisting of cash and Church & Dwight restricted stock, and a payment up to $180 million contingent on the achievement of Touchland's 2025 net sales for a total purchase price of up to $880 million. Touchland is the fastest growing brand in the hand sanitizer category in the United States and is the #2 hand sanitizer in the ca.

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