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Club Pilates Celebrates First Film Collaboration with Disney's Freakier Friday

1. Club Pilates collaborates with Disney for 'Freakier Friday' promotion. 2. Campaign boosts brand visibility and engages a fitness audience.

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Why Bullish?

The collaboration with Club Pilates could enhance Disney's brand appeal and customer engagement, similar to past partnerships that positively affected brand equity.

How important is it?

While not directly related to core operations, the collaboration can influence brand perception and drive short-term interest, impacting stock valuation.

Why Short Term?

The promotional campaign will likely create immediate buzz leading up to the film's August release, potentially influencing ticket sales.

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IRVINE, Calif.--(BUSINESS WIRE)--Club Pilates, the largest Pilates brand, is thrilled to announce its first ever collaboration with Disney in celebration of the theatrical release Freakier Friday, which is set to hit theaters on August 8th. Inspired by the film's themes of self-discovery, transformation, and fresh perspective, Club Pilates' new campaign will invite both members and prospects to “come as you are and leave as who you're becoming.” Starting July 8th, Club Pilates participants will.

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