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WBD
New York Post
126 days

CNN boss to roll out digital subscriptions as network struggles: ‘Entire industry going through a revolution'

1. CNN plans new digital subscription services to counter viewership declines. 2. Thompson aims for over $1 billion revenue by 2030 through digital expansions. 3. CNN’s viewers dropped 8% this year amidst competitive news landscape. 4. Warner Bros. Discovery invests $70 million into CNN’s digital transformation. 5. New streaming product launching this year focuses on lifestyle and non-news content.

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FAQ

Why Bullish?

WBD's investment in CNN's digital transformation could increase revenue, reflecting positive growth potential.

How important is it?

The shift to digital subscriptions is crucial as cable viewership declines, influencing WBD's broader strategy.

Why Long Term?

The ongoing transformation may take time to realize significant revenue impact, similar to history observed in digital pivots across media.

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