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Colgate-Palmolive Company Announces Agreement to Acquire Prime100

1. Colgate-Palmolive acquires Care TopCo, entering fresh pet food market. 2. This acquisition enhances Hill's Pet Nutrition and aligns with growth strategy.

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FAQ

Why Bullish?

The acquisition aligns with CL's strategy to diversify and grow revenue, similar to previous successful expansions in health-focused products.

How important is it?

The acquisition significantly impacts CL's strategic growth, marking a critical step into a high-growth market segment.

Why Long Term?

Positive impacts from the acquisition may take time to materialize, like past acquisitions in the health sector that increased CL's market share over years.

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NEW YORK--(BUSINESS WIRE)--As part of its growth strategy, which includes investing in faster-growing product segments adjacent to its core categories, Colgate-Palmolive Company (NYSE:CL) today announced that it has agreed to acquire Care TopCo Pty Ltd, owner of the Prime100 pet food brand. This acquisition provides the Company's Hill's Pet Nutrition division with an entry into the fast-growing fresh pet food category while complementing its existing science-led, veterinarian-endorsed specialty.

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