College basketball is such big business that general managers are in high demand. A look inside this hot new job. - MarketWatch

1. More college teams are hiring GMs for basketball and football. 2. Three out of four Final Four teams employed GMs. 3. GMs manage NIL deals, recruiting, and fundraising for college programs. 4. NIL spending is skyrocketing, averaging $14 million for Final Four teams. 5. Duke's GM leverages marketing skills from Nike for player deals.