Cosmetics Company E.l.f. Plans a Tariff-Driven $1 Price Hike in August
1. E.l.f. will raise all prices by $1 starting August 1 due to tariffs. 2. Tariffs will add $50 million to costs, impacting 75% production in China. 3. Retail partners and consumers reportedly supportive of the price increase. 4. Price hike could boost revenue by approximately 13%, according to analysts. 5. E.l.f.'s stock rose after strong Q4 results despite an 8.4% year-to-date decline.