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Cracker Barrel responds to backlash over new logo and rebranding: 'We could've done a better job'

1. Cracker Barrel faces backlash over its new logo and rebranding efforts. 2. The new logo omits the 'Uncle Herschel' character, which was heavily criticized. 3. Cracker Barrel reassures customers that its core values and decor remain unchanged. 4. Social media users described the new logo as 'generic' and 'bland'. 5. The company emphasizes its commitment to customer feedback and brand identity.

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FAQ

Why Neutral?

The backlash may deter some customers, but core values remain intact. Historical examples show that brands can rebound from rebranding missteps if handled correctly.

How important is it?

Consumer sentiments about branding can directly influence sales; however, Cracker Barrel's strong heritage may mitigate long-term effects.

Why Short Term?

Initial consumer reactions are immediate, but sentiment may stabilize as adjustments are made.

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