Datadog acquires Eppo, a feature flagging and experimentation platform
1. Datadog acquires Eppo for around $220 million to enhance analytics capabilities. 2. Eppo provides experimentation tools vital for app development and AI integration. 3. The global product analytics market is projected to grow from $9.09 billion to $27.01 billion. 4. Recent earnings report showed better-than-expected profit but weak revenue forecast. 5. Eppo aims to simplify app experimentation for businesses of all sizes.