1. Denny's will temporarily add egg surcharges across 1,500 locations. This reflects rising egg costs. 2. Surcharges vary market-by-market due to regional differences in egg availability. The decision is fluid. 3. The bird flu has severely limited egg supply, driving up wholesale prices. Other chains have reacted similarly.
The surcharge is a reactive cost pass-through measure rather than a strategic shift. Similar temporary adjustments during commodity fluctuations have historically produced only minor price effects.
While the surcharge may slightly affect revenue and customer experience in the near term, it is a temporary adjustment driven by external factors and is unlikely to alter long‑term fundamentals.
The egg shortage and related surcharges are expected to be short-lived as supply normalizes. Past instances of commodity-driven pricing changes have exhibited only temporary market impacts.