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DICK'S Sporting Goods Opens Internal Influencer Program to the Public

1. DICK'S expands influencer program, inviting public applicants. 2. Mentors include notable athletes, enhancing brand visibility.

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FAQ

Why Bullish?

The expansion of the influencer program could enhance brand visibility and engagement. Similar past examples include successful marketing campaigns leveraging athlete endorsements leading to sales growth.

How important is it?

The program's expansion may impact customer engagement and sales, highlighting its significance. Increased brand visibility can lead to higher market share.

Why Short Term?

Immediate effects expected as public applications could boost brand awareness quickly. Short-term sales may improve with increased engagement from the influencer community.

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DKSADDFIVE
Tara Davis-Woodhall, Hunter Woodhall and Haley and Hanna Cavinder will serve as mentors for the program PITTSBURGH , Feb. 10, 2025 /PRNewswire/ -- Today, DICK'S Sporting Goods (NYSE: DKS) announced the expansion of its previously internal influencer program, the DICK'S Varsity Team. Both DICK'S employees, whom DICK'S refers to as 'teammates,' and members of the public with a passion for sports and social media are invited to apply.

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