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Disney and Formula 1® Unveil Collaboration with Disney's Mickey & Friends Launching in 2026

1. Disney and Formula 1 announced a collaboration starting in 2026. 2. Mickey Mouse will feature in Formula 1 experiences and merchandise globally. 3. The partnership targets younger audiences, as F1 sees a rise in young fans. 4. Disney's long-standing brand, Mickey Mouse, aligns well with F1's innovative image. 5. More details on the collaboration will be available in the coming months.

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Why Bullish?

The collaboration could enhance brand exposure for DIS, leveraging F1's significant global audience. Historical collaborations have often boosted brand value and visibility, as seen with Disney's previous partnerships.

How important is it?

The collaboration leverages Disney's brand strength and could drive future merchandise growth. As consumer interest in formulas like F1 rises, DIS stands to benefit significantly.

Why Long Term?

The implications of this partnership will unfold over several years, especially as the collaboration starts in 2026. Similar previous Disney partnerships have shown long-term brand building effects.

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Mickey Mouse poses in front of a Disney x F1 race car at the Grand Prix Plaza in Las Vegas on May 19 to celebrate the official collaboration announcement. (Tony Rodriguez, photographer) President of Disney Consumer Products, Tasia Filippatos, Mickey Mouse, Chief Commercial Officer of Formula 1, Emily Prazer,and former F1 driver Romain Grosjean, pose in front of a Disney x F1 race car at the Grand Prix Plaza in Las Vegas on May 19 to celebrate the official collaboration announcement. (Tony Rodriguez, photographer) President of Disney Consumer Products, Tasia Filippatos, Mickey Mouse and Chief Commercial Officer of Formula 1, Emily Prazer, pose in front of a Disney x F1 race car at the Grand Prix Plaza in Las Vegas on May 19 to celebrate the official collaboration announcement. (Tony Rodriguez, photographer) Formula 1® and Disney have announced an exciting new collaboration with Mickey & Friends that will begin in 2026. Disney's Mickey Mouse is one of the most beloved and recognizable characters of all time, and now fans can look forward to seeing Mickey & Friends in the high-speed world of Formula 1 through experiences, content, and merchandise around the globe. The new relationship is turbocharged by the two brands' shared affinity for creativity, entertainment, and innovation, to bring fans together around the globe through unforgettable and one-of-a-kind experiences. More information will be shared on the activity in the coming months.Tasia Filippatos, Disney Consumer Products President, said:"As we celebrate nearly a century of Mickey Mouse & Friends, our collaboration with Formula 1 offers a unique opportunity to bring two powerhouse entertainment properties together to create products that fans will love. This exciting collaboration will unfold across a global stage, with unforgettable content and experiences tailored for Disney and F1 fans alike."Emily Prazer, Chief Commercial Officer, Formula 1, said:"Our collaboration with Disney is set to be a brilliant one, as we introduce the world of Mickey & Friends to our fans, and vice versa. It fits perfectly with our strategy to step outside the world of sport, and into a broader consumer market, and in return we're introducing Disney to our 820 million fans worldwide. It's a fantastic match as both brands are known for pushing boundaries and bringing entertainment and excitement to millions, so I can't wait to see what our teams come up with for the circuit and beyond."In recent years Formula 1 has seen a huge surge in growth with younger fans and data shows that more than four million children aged 8-12 now actively follow the sport across the EU and US, while 54% of followers on TikTok and 40% on Instagram are now under 25 years old. Additional details will be shared in the coming months on how fans can join Mickey & Friends on their Formula 1 adventure. Follow @mickeymouse and @f1 on social media to keep up to date on how the iconic characters are going to be living life in the fast lane in 2026! About Disney Consumer Products: Disney Consumer Products (DCP) is the division of Disney Experiences that brings beloved brands and franchises into the daily lives of families and fans through products – from toys to t-shirts, apps, books, console games and more – and experiences that can be found around the world, including on the Disney Store e-commerce platform and at Disney Parks, local and international retailers, as well as Disney store locations globally. The business is home to world-class teams of product, licensing and retail experts, artists and storytellers, and technologists who inspire imaginations around the world.About Formula 1®: Formula 1® racing began in 1950 and is the world's most prestigious motor racing competition, as well as the world's most popular annual sporting series. Formula One World Championship Limited is part of Formula 1® and holds the exclusive commercial rights to the FIA Formula One World Championship™. Formula 1® is a subsidiary of Liberty Media Corporation (NASDAQ: FWONA, FWONK, LLYVA, LLVYK) attributed to the Formula One Group tracking stock. The F1 logo, F1 FORMULA 1 logo, FORMULA 1, F1, FIA FORMULA ONE WORLD CHAMPIONSHIP, GRAND PRIX, PADDOCK CLUB and related marks are trademarks of Formula One Licensing BV, a Formula 1 company. All rights reserved.SOURCE Disney Consumer Products WANT YOUR COMPANY'S NEWS FEATURED ON PRNEWSWIRE.COM? 440k+ Newsrooms & Influencers 9k+ Digital Media Outlets 270k+ Journalists Opted In

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