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DIS
New York Post
4 hrs

Disney hikes theme park ticket prices across the board again — as cost of passes double in past decade

1. Disney raises ticket prices at Disneyland and Disney World overall. 2. Key ticket prices surged up to 126% over the last decade. 3. Annual pass prices increased; peak one-day tickets exceed $200. 4. Social media backlash indicates guest dissatisfaction with hikes. 5. Disney experiences remain profitable, generating $8.12 billion this year.

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FAQ

Why Bearish?

While increased prices could boost revenue, customer backlash may deter visitors. Historical examples show that excessive price hikes can lead to decreased attendance and revenue declines.

How important is it?

Price hikes directly influence DIS's revenue and customer perception. The ongoing profitability of the theme parks contrasts with consumer dissatisfaction, making this a pertinent issue.

Why Short Term?

Immediate consumer reaction may affect short-term attendance and profitability. Similar past hikes caused temporary declines in visitation rates.

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