1. Disney aims to diffuse backlash from Jimmy Kimmel's comments on Charlie Kirk. 2. Social media furor may affect Disney's public perception and stock performance.
The social media backlash could lead to negative public sentiment around DIS, similar to past incidents affecting stock prices. For example, controversies have previously led to short-term dips in Disney's stock.
The backlash may affect Disney's brand image and investor confidence, thus trickling down to stock performance.
Immediate social media reactions can influence investor perception quickly, reminiscent of prior controversies impacting Disney's market reactions.