Disney's new ESPN app reaches for sports fans outside cable TV
1. ESPN launches an app delivering sports programming outside pay TV. 2. This may change its revenue model and attract more subscribers.
FAQ
Why Bullish?
The launch of a dedicated app could substantially increase viewership and subscriptions. Similar shifts in media consumption, like CBS All Access, have led to increased user engagement and revenue.
How important is it?
The app launch could significantly alter distribution strategies, potentially enhancing revenue streams. A successful pivot outside traditional pay TV is crucial for future growth.
Why Short Term?
Immediate impact expected as users adopt the new app; longer-term effects depend on user retention. Quick subscriber growth can drive short-term price movements.