Disney's spent 70 years funneling IP into its theme parks. Here's why it works
1. Disneyland celebrates its 70th anniversary, showcasing its cultural significance. 2. The experiences division generated record revenue and profit in fiscal 2024. 3. Disney plans extensive investments, including $60 billion in experiences over a decade. 4. New theme park attractions focus on Disney's strong portfolio of intellectual properties. 5. Overall growth relies on successful content tied to popular franchises.