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Dollar General Announces Summer Savings Promotions on 1,000+ Items

1. Dollar General offers discounts on over 1,000 items this summer. 2. 40% of discounted items include essentials across various product categories. 3. Special promotions include ‘WOW Wednesday’ and weekday digital coupons. 4. Recently reduced prices on 200 products emphasize affordability. 5. Shoppers can save up to $500 weekly through coupons and discounts.

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Why Bullish?

Dollar General's commitment to affordability aligns well with current economic conditions, similar to their past performance during economic downturns when discount retailers thrived. Historical trends show increased customer loyalty and sales during promotions.

How important is it?

The article highlights Dollar General's strategic focus on affordability, which is crucial for their target demographic. This focus is critical given the current economic climate, enhancing their market appeal and potentially increasing sales.

Why Short Term?

The upcoming summer sales and back-to-school promotions are likely to boost sales in the immediate term, similar to previous seasons when targeted discounts successfully increased foot traffic and sales.

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Retailer Helping Customers Stretch Their Budgets with Price Reductions, Digital Coupons & Sales Events GOODLETTSVILLE, Tenn.--(BUSINESS WIRE)--Now through Labor Day, Dollar General (NYSE: DG) is making shopping even more affordable with a wide range of summer savings on more than 1,000 items storewide. Included in the summer savings are everyday essentials across food, health and wellness products, beauty and personal care items, and household cleaning supplies with approximately 40% of the items in these departments discounted."Our discount offers are designed to enhance affordability on the items our customers need and want." - Emily Taylor, executive vice president & chief merchandising officerShare In addition to the 1,000 items discounted storewide this summer, DG will save customers time and money through a variety of other planned activities: July 2 with a ‘WOW Wednesday’ special offer featuring a surprise discounted item 7 Days of Savings summer sales event (July 6-12) with discounts of up to 50% off one featured item each day Upcoming planned promotions including weekday $5 off $25 DG digital coupons Back-to-school deals including 30% off digital coupons for teachers Details on savings events and items may be found weekly at dollargeneral.com/deals. “Customers from all walks of life seek ways to save on items they need and want and DG is here for what matters, helping them stretch their budgets,” said Emily Taylor, executive vice president and chief merchandising officer. “With kids home from school, there’s often additional meal prep and a desire for additional activities. Our discount offers are designed to enhance affordability on the items our customers need and want.” The Company recently reduced prices on approximately 200 products. Therefore, Dollar General remains committed to serving customers with everyday low prices and continues to carry approximately 2,000 items at, or below, the increasingly rare $1 price point. Those who sign up for a free myDG account on dg.com or in the DG app have an opportunity to save the most through digital coupons, cash back and other personalized offers. Shoppers can find savings of up to $300 - $500 each week through a combination of price reductions and promotions. About Dollar General Corporation Dollar General Corporation (NYSE: DG) is proud to serve as America’s neighborhood general store. Founded in 1939, Dollar General lives its mission of Serving Others every day by providing access to affordable products and services for its customers, career opportunities for its employees, and literacy and education support for its hometown communities. As of May 2, 2025, the Company’s 20,582 Dollar General, DG Market, DGX and pOpshelf stores across the United States and Mi Súper Dollar General stores in Mexico provide everyday essentials including food, health and wellness products, cleaning and laundry supplies, self-care and beauty items, and seasonal décor from our high-quality private brands alongside many of the world’s most trusted brands such as Coca Cola, PepsiCo/Frito-Lay, General Mills, Hershey, J.M. Smucker, Kraft, Mars, Nestlé, Procter & Gamble and Unilever.

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