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Dotdash Meredith is now People Inc.

1. Dotdash Meredith rebranded as People Inc., enhancing brand identity. 2. Over 175 million consumers engage with People Inc. monthly. 3. The rebranding emphasizes commitment to community-driven content. 4. Neil Vogel cites historical ties to Time Inc. as part of legacy. 5. The name change reflects a focus on user connection and experience.

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Why Bullish?

The strong consumer engagement figure (175 million) indicates potential for revenue growth. Historical examples, like Netflix’s rebranding impact, suggest a positive price trajectory following enhanced brand identity.

How important is it?

The significant consumer base and successful rebranding could drive IAC's stock positively, as they align with IAC's strategic growth goals across its digital publishing sector.

Why Long Term?

The rebranding signifies a strategic shift that can positively affect performance over several quarters, akin to Disney's brand evolution impacting subscriber growth over time.

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DASHDISNFLX
, /PRNewswire/ -- Dotdash Meredith, the largest digital and print publisher in America, announced it is now People Inc. The new name represents the next chapter for the owner of iconic media brands including PEOPLE, Food & Wine, Travel + Leisure, Allrecipes, Better Homes & Gardens, InStyle, Verywell, Entertainment Weekly, and Southern Living.  People Inc. boldly reflects the company's enduring commitment to content and experiences – made by people for people – that delight, inspire, teach, and entertain. The company's new name also taps the power of its flagship title PEOPLE, one of the most beloved media brands in America, and honors its historic roots in Time Inc. and Meredith Corporation, each founded over a century ago. "When we put Dotdash and Meredith together over three years ago, we knew our combined name wasn't the most elegant or meaningful," said Neil Vogel, CEO of People Inc. "As our business and ambitions have grown, we realized we already had the best name for us, People. People Inc. reflects our energy and vibrancy, the promise of our incredible brands, and our distinctly human legacy." The People Inc. logo is an homage to the original Time Inc. wordmark - an iconic piece of media history. Each letterform is hand-drawn to capture the spirit and craftsmanship of the original. The colored dot after "Inc." is a tribute to the company's historic place in online publishing. First introduced with About.com and carried through Dotdash and Dotdash Meredith, the dot has become an enduring symbol of People Inc.'s evolution. Continued Neil Vogel, "Fifty years ago, PEOPLE editor Otto Fuerbringer said it's an 'indisputable fact that what interests people most is other people.' The fundamental truth is people's experiences, expertise, and insights are what connect and inspire us. That is every bit as true today as it was then and holds true for every People Inc. brand." About People Inc.People Inc. (formerly Dotdash Meredith) is the largest digital and print publisher in America. More than 175 million people trust us each month to help them find inspiration, make decisions, and take action. People Inc.'s more than 40 iconic brands include PEOPLE, Food & Wine, Travel + Leisure, Better Homes & Gardens, Verywell, Allrecipes, REAL SIMPLE, Investopedia, and Southern Living. People Inc. is based in New York City and is an operating business of IAC (NASDAQ: IAC). SOURCE People Inc. WANT YOUR COMPANY'S NEWS FEATURED ON PRNEWSWIRE.COM? 440k+ Newsrooms & Influencers 9k+ Digital Media Outlets 270k+ Journalists Opted In

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