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DraftKings Picks Up a New Partner in the Competitive Sports-Betting Business

1. ESPN terminated its partnership with PENN due to market performance issues. 2. DraftKings is now ESPN's exclusive sportsbook partner starting December 1. 3. DraftKings shares rose nearly 1%, while PENN's shares dropped 6%. 4. The shift highlights the competitive nature of the sports betting industry. 5. Increased scrutiny on sports gambling follows recent betting scandals.

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FAQ

Why Very Bullish?

ESPN's association enhances DraftKings' market position significantly, similar to past partnership boosts.

How important is it?

Partnership with ESPN amplifies DraftKings' visibility and market share potential.

Why Short Term?

Immediate trading reactions suggest quick market influence, but scalability will take longer.

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