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Dunkin's Super Bowl ad hits Starbucks where it's already hurting

1. Dunkin' ad mocks Starbucks' wait times and complex orders. 2. The ad features Ben Affleck humorously questioning Starbucks' service. 3. Starbucks' CEO is working on simplifying menu and reducing wait times. 4. Starbucks plans to cut 30% of menu items for efficiency. 5. New algorithm to improve mobile orders is in place at Starbucks.

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FAQ

Why Bearish?

Dunkin's Super Bowl ad highlights Starbucks' service issues, potentially damaging its brand image.

How important is it?

Competitor marketing campaigns can influence consumer choices, impacting Starbucks sales.

Why Short Term?

Public perception can quickly shift, affecting foot traffic and sales immediately.

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