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e.l.f. Beauty Announces Definitive Agreement to Acquire rhode in $1 Billion Deal

1. ELF acquires rhode for $1 billion, signaling major growth potential. 2. Partnership focuses on innovation and global expansion in the beauty sector.

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FAQ

Why Very Bullish?

The acquisition of rhode represents a significant growth strategy, reminiscent of past successful partnerships in the beauty sector, like L'Oréal with Urban Decay, which greatly increased market share and product variety.

How important is it?

The acquisition could reshape ELF's market dynamics, enhancing brand equity and profitability, making it highly relevant for stakeholders.

Why Long Term?

With a focus on innovation and global expansion, positive impact on ELF’s revenues and market position is expected over several quarters, similar to how Coty integration of Kylie Cosmetics affected its market.

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OAKLAND, Calif.--(BUSINESS WIRE)---- $ELF--e.l.f. Beauty (NYSE: ELF) signed a definitive agreement to acquire rhode, a fast-growing, multi-category lifestyle beauty brand founded by Hailey Bieber known for its collection of high-performance, skin-focused products. This powerhouse alliance between e.l.f. Beauty and rhode is built on both brands' shared focus on disruption and product innovation, setting the stage for transformative global expansion. The $1 billion deal is comprised of $800 million of con.

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