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e.l.f. Beauty Blasts Off into Space with Astronaut Amanda Nguyen

1. e.l.f. Beauty partners with astronaut Amanda Nguyen for historic all-female space crew. 2. Nguyen's mission aims to empower women in STEM and conduct science experiments.

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Why Bullish?

The partnership enhances brand image and aligns with current social movements, reminiscent of how similar initiatives have historically boosted stock prices, such as other companies emphasizing diversity and inclusion.

How important is it?

The initiative is significant for ELF’s branding strategy and social responsibility efforts, which resonate well with their consumer base.

Why Long Term?

The collaboration will likely enhance ELF's brand reputation long-term, similar to past successful partnerships in unique fields that solidify market presence.

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OAKLAND, Calif.--(BUSINESS WIRE)--e.l.f. Beauty (NYSE: ELF) is blasting off to space for a historic first with its partner, activist and astronaut Amanda Nguyen. Nguyen is one of six astronauts selected to fly with Blue Origin as the first all-female space crew. She will also be the first Vietnamese woman to travel to space, using her mission to uplift and empower women and girls in STEM. While in space, Nguyen will be conducting two science experiments. She will further her women's health bioa.

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