E.l.f. Beauty CEO defends $1 price increase as tariffs weigh on business
1. E.l.f. Beauty raised prices by $1 due to tariffs. 2. 98% consumer sentiment remains positive despite price increase. 3. Net income fell 30% amidst rising tariffs from China. 4. E.l.f. sources 75% of products from China, impacting costs. 5. International sales are growing rapidly, prompting supplier diversification.