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E.L.F. Continues To Disrupt The Beauty Business By Acquiring Hailey Bieber's Rhode For $1 Billion

1. E.l.f. Beauty acquires Hailey Bieber’s Rhode brand for $1 billion. 2. Rhode's rapid growth aligns with E.l.f.'s disruption strategy in cosmetics. 3. Concerns remain about Rhode's longevity beyond celebrity-driven hype. 4. E.l.f.'s revenue growth is slowing, making this acquisition crucial. 5. Bieber's role ensures brand innovation as E.l.f. pursues expansion.

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FAQ

Why Bullish?

The Rhode acquisition diversifies E.l.f.'s portfolio and addresses growth concerns. Similar acquisitions have led to significant market expansions.

How important is it?

The acquisition is a pivotal move that enhances growth prospects for E.l.f.; investor sentiment is cautiously optimistic.

Why Short Term?

The immediate market response may reflect Rhode's integration and growth potential. The urgency stems from E.l.f.'s slowing growth.

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