1. Edible Garden's Kick. Sports Nutrition launched on Target.com, expanding market reach. 2. The brand features clean-label products for health-conscious consumers and athletes. 3. Kick.'s distribution gains include Amazon and key midwestern retailers. 4. Consumer demand for protein supplements is rising due to diet trends. 5. Target.com aligns with Edible Garden's omnichannel strategy for sales growth.
FAQ
Why Bullish?
The expansion onto Target.com increases brand visibility and market access, similar to successful prior launches like Amazon. Historical trends show distribution expansion correlated with sales growth.
How important is it?
The news strongly signifies growth potential, as partnerships with major retailers typically result in increased sales, establishing EDBL's position in the lucrative sports nutrition market.
Why Long Term?
The increase in distribution enhances brand strength and consumer loyalty long-term, akin to other nutrition brands that scaled successfully after similar expansions.
Edible Garden's Award-Winning Kick. Sports Nutrition Now Available on Target.com
BELVIDERE, NJ, Dec. 11, 2025 (GLOBE NEWSWIRE) -- Edible Garden AG Incorporated ("Edible Garden" or the "Company") (Nasdaq: EDBL, EDBLW) is excited to announce the availability of its award-winning Kick. Sports Nutrition product line on Target.com. This move significantly expands the brand's digital outreach and reinforces its growing omnichannel strategy aimed at meeting consumer demands for health and wellness products.
Expansion of the Kick. Sports Nutrition Brand
Kick. Sports Nutrition is Edible Garden’s clean-label, performance-driven line designed for athletes and health-conscious consumers. The product offerings include:
- Whey and plant-based protein powders
- Pre- and post-workout formulations
- Hydration-energy blends
This strategic availability on Target.com enhances national access to the Kick. brand, aligning with Edible Garden's goal to meet consumers where they shop for health and wellness essentials.
Target's Role in the Health and Wellness Market
As one of the largest retailers in the U.S., Target serves millions of customers weekly through its extensive network of over 1,900 stores and a highly trafficked digital platform. Target.com is known for providing a curated shopping experience for health and wellness products, making it an optimal choice for the Kick. Sports Nutrition line. The growing demand for high-protein supplements, especially among users of popular GLP-1 weight-loss medications, has encouraged Target to broaden its offerings in this segment.
Implications for Edible Garden (EDBL)
According to Jim Kras, Chief Executive Officer of Edible Garden, “We are excited to bring Kick. Sports Nutrition to Target.com, a trusted destination where consumers increasingly turn for health, wellness, and better-for-you products.” This expansion reflects the Company's dedication to omnichannel growth, capitalizing on recent distribution successes including:
- Availability at a major Midwest big-box retailer
- Launch on Amazon with partner Pirawna
- International rollout at PriceSmart warehouse clubs
The addition of Kick. Sports Nutrition to Target.com builds on this momentum, helping the brand to tap into the rapidly growing sports nutrition market.
About Edible Garden AG Incorporated
Edible Garden AG Incorporated is an industry leader in controlled environment agriculture (CEA), providing sustainable, locally grown organic produce through its innovative Zero-Waste Inspired® farming model. The Company operates state-of-the-art facilities, including:
- Edible Garden Heartland in Grand Rapids, Michigan
- Edible Garden Prairie Hills in Webster City, Iowa
- Headquarters in Belvidere, New Jersey
Edible Garden is known for its commitment to sustainability, featuring proprietary technologies like its GreenThumb 2.0 software and Self-Watering displays. The company also holds multiple patents in aquaculture and farming technology, positioning it at the forefront of the sustainability movement.
Forward-Looking Statements
This news release contains forward-looking statements regarding Edible Garden's growth strategies and market performance. The terms "believe," "expect," and similar expressions are included to highlight forward-looking aspects, which are subject to various risks and uncertainties.