1. Entravision launched 'Votando Unidos, Estamos Unidos' PSA campaign in California. 2. The initiative aims to boost Latino voter turnout in California's elections. 3. Hispanics represent 30% of registered voters, influencing election outcomes. 4. Entravision targets key Hispanic markets through TV and radio broadcasts. 5. The campaign seeks to empower Latinos to shape their state's future.
Increased voter engagement may enhance Entravision's reputation, driving ad revenues higher. Historical trends show civic campaigns benefiting media companies' market positions.
Heightened civic engagement initiatives directly align with Entravision's core market strategy, likely impacting its visibility and revenues.
The impact from upcoming elections and immediate campaign efforts will quickly reflect in engagements. Historical examples include spikes in media revenues during election cycles.
Staying at the forefront of Latino voter engagement, Entravision's campaign across California is aimed at increasing voter turnout.
In its mission to be visibly impactful in driving Latino voter participation, Entravision has launched a new PSA broadcast campaign to drive awareness of California's November 4th Special Election on the redistricting ballot initiative.
Launched this week, Entravision's "Votando Unidos, Estamos Unidos" is part of a broader PSA campaign initiative aimed at driving a strong call to action to mobilize the influential Latino power. The goal is to raise awareness, deepen civic understanding, and increase Latino voter engagement with the ultimate goal of uniting Latinos to actively shape the state's future through their votes.
Hispanics make up nearly a third (30%) of registered voters in California - over 6.5 million strong. In the 2024 election, Hispanics accounted for nearly 1 out of 4 votes cast in California.
Driving home the urgency and importance of this initiative, Michael Christenson, CEO at Entravision, stated, "Our mission is clear: to make sure every Latino voice is heard loud and clear at the ballot box this November. With Votando Unidos, Estamos Unidos, we are ringing the bell that it's time. We want every Latino to recognize the incredible power of their vote and the profound impact they can have on their community, their state and the future of our nation."
TV :30 second and :15 second spots, along with Radio :30 spots, will air across all of Entravision's broadcast properties in 10+ markets, including San Diego, Los Angeles, and Sacramento. Spots will also air in Entravision's locally produced TV newscasts. TV or Streaming News is the #1 most trusted medium among California Hispanics. In addition, Radio delivers mass reach among the California voting age Hispanic population. Over 80% of voting age Hispanics in Entravision's key CA radio markets (LA, the Inland Empire, Sacramento, Palm Springs, and Monterey-Salinas-Santa Cruz) listen to radio every week.
Entravision is unwavering in its commitment to continue driving civic engagement among Latinos. Through the PSA series, Entravision aims to unite the Latino community in a powerful, collective effort that will echo in their community and the state.
For more details, please visit entravision.com/political.
Links to Spots:
TV: Voter PSA CA Redistricting TV :15
TV Voter PSA CA Redistricting TV :30
Radio Voter PSA CA Special Election Radio 30
Radio Voter PSA CA Special Election Radio 30 - Ways to Vote
About Entravision Communications Corporation
Entravision (NYSE:EVC) is a media and marketing company with over 2 decades of cultural expertise. Our broadcast properties include the largest television affiliate group of the Univision and UniMás television networks and one of the largest groups of primarily Spanish-language radio stations in the United States, providing our customers with substantial access and engagement opportunities in the top U.S. Hispanic markets. Learn more about our offerings at entravision.com.
View source version on businesswire.com: https://www.businesswire.com/news/home/20250909502917/en/
Media Contact:
Marcelo Gaete, Chief Government Affairs Officer
mgaete@entravision.com
Karina Cerda, EVP Marketing
kcerda@entravision.com