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ESPN, Fox to bundle upcoming streaming services for $39.99 a month

1. FOX and ESPN bundle streaming services for sports fans. 2. Fox One launches on August 21, ahead of sports seasons. 3. Bundle priced at $39.99 per month; individual services cheaper. 4. FOX lacks exclusive content compared to ESPN's comprehensive offerings. 5. Both companies explore more bundling options with other services.

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Why Bullish?

The partnership with ESPN enhances FOX's competitive position in streaming, likely driving subscriber growth. Historically, successful sports streaming bundles have significantly boosted viewership and revenue.

How important is it?

This partnership could significantly impact FOX's market presence and revenue streams as it adapts to changing consumer viewing habits.

Why Short Term?

The upcoming launch in August aims to capitalize on NFL and college football seasons, providing immediate subscriber attraction.

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