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CNBC
98 days

ESPN's new all-access streaming app will cost $29.99 per month

1. ESPN's new service launches at $29.99, bundling with Disney+ and Hulu. 2. New ESPN app targets 60 million households not currently subscribing. 3. ESPN+ remains as a cheaper tier, but upgrades to all-access prioritized. 4. Early subscribers get a year's access to bundled services for $29.99. 5. Revamped app to enhance accessibility to live sports and other content.

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FAQ

Why Bullish?

The launch of a competitive bundled streaming option enhances DIS's value proposition. Historical examples include periodic subscriber growth following strategic pricing adjustments in streaming services.

How important is it?

The new ESPN offering is strategically aimed at capturing market share and revenue, making it crucial to DIS's streaming strategy.

Why Short Term?

The immediate impact will be felt with the ESPN application launch later this fall, potentially boosting subscriber numbers quickly.

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