1. EstrellaTV partners for exclusive coverage of Miss Universe Mexico 2025. 2. Broadcast includes live teasers during LIGA MX match for audience engagement. 3. Full presentation scheduled for prime time on September 14th. 4. Miss Universe Mexico enhances marketing opportunities for advertisers on EstrellaTV. 5. MediaCo reaches 20 million viewers monthly across various platforms.
This strategic partnership enhances EstrellaTV's visibility and advertising potential, likely increasing MDIA's market performance. Historical cases show that media events boost stock prices for partners, such as ESPN during major sports events.
The exclusivity and promotional strategies involved directly influence MDIA's audience reach and ad revenue potential, raising importance. Successful coverage could position MDIA positively for long-term partnerships in entertainment.
The immediate broadcast schedule in mid-September can yield quick audience engagement metrics, influencing short-term stock performance. Similar events have historically generated rapid fluctuations in associated networks’ stock valuations.
MediaCo Holding Inc. (NASDAQ:MDIA) announced today that EstrellaTV will serve as the exclusive U.S. television partner for Miss Universe Mexico 2025. The event will be featured in a two-part broadcast rollout designed to maximize audience reach and engagement.
On Saturday, September 13th, EstrellaTV will air exclusive teasers and live updates from Miss Universe Mexico 2025 during the LIGA MX match between Tigres and León, integrating the coverage via split screen to bring viewers behind-the-scenes excitement from the live event.
The full three-hour presentation of Miss Universe Mexico 2025 will then air exclusively on EstrellaTV in prime time on Sunday, September 14th.
Miss Universe Mexico is one of Latin America's premier cultural and entertainment events, celebrating beauty, talent, and empowerment while attracting passionate audiences worldwide. For advertisers, the dual-day broadcast strategy offers unique opportunities to connect with EstrellaTV's influential viewers across live sports and entertainment.
"By pairing Miss Universe Mexico with our high-impact LIGA MX broadcast, we're giving audiences a dynamic preview of this iconic event while building anticipation for the full show," said Albert Rodriguez, CEO of MediaCo. "This rollout creates a powerful platform for our advertisers and continues EstrellaTV's mission to deliver culturally relevant, premium content to Hispanic audiences nationwide."
EstrellaTV, a leading destination for Spanish-language entertainment and news, reaches millions of households nationwide through over-the-air television, cable, satellite, and digital streaming platforms.
Miss Universe Mexico 2025 Broadcast Schedule on EstrellaTV
About MediaCo
MediaCo Holding Inc. (NASDAQ:MDIA) is a diverse-owned, multi-platform media company serving multicultural audiences across the U.S. Through its influential brands—including Hot 97, WBLS, EstrellaTV, Estrella News, Que Buena Los Angeles, and the Don Cheto Radio Network—MediaCo reaches over 20 million people monthly via television, radio, digital, and streaming platforms. Its content spans music, news, and entertainment across major local and national markets. Learn more at www.mediacoholding.com.
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