Exclusive: Netflix expands toy business with ‘Stranger Things' licensing deal
1. NFLX expands into toys with Squishmallows, aiming for 'Stranger Things' line. 2. This deal marks NFLX's entry into merchandising, potentially boosting brand visibility.
FAQ
Why Bullish?
Merchandising can diversify NFLX's revenue streams, similar to Disney's successful ventures.
How important is it?
Expanding into merchandising can significantly impact revenue, as seen with entertainment franchises.
Why Long Term?
Brand expansions typically gain traction over time, likely enhancing customer engagement.