Analysis of 500M+ advocacy messages highlights how organizations can respond swiftly to policy changes, unexpected crises, and executive orders to prepare for the 2026 midterms and maximize impact.
FiscalNote (NYSE:NOTE), the leading provider of AI-driven policy and regulatory intelligence solutions, today announced the release of the 2025 Advocacy Benchmark Report from VoterVoice, its industry-leading digital advocacy solution. Now in its seventh year, the 2025 edition analyzes campaign data from 2024 and the first half of 2025, providing a comprehensive view of digital advocacy performance and trends across more than 2,000 organizations in 50 industries.
Drawing on over 545 million email messages, 23 million text messages, and 17 million VoterVoice Action Center page views, the report delivers actionable insights into audience behavior and offers effective campaign strategies organizations can use to measure and improve performance in advance of the 2026 election cycle.
With sudden policy shifts, new executive orders, and unexpected crises coming faster than ever — and with 2026 midterm elections on the horizon — advocacy professionals need tools that enable them to amplify messages and act instantly. VoterVoice empowers more than 2,000 organizations to mobilize advocates, increase voter engagement, educate lawmakers, and track results in real time, ensuring campaigns can influence policy when every moment counts.
Key Findings from the 2025 Advocacy Benchmark Report:
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Email Engagement: The average email open rate in 2024 was 39.2%, with an action rate of 6.9%. In the first half of 2025, open rates averaged 36.7%, with action rates holding steady at 6.5%.
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Text Messaging: Advocacy text messaging reached record highs, with more than 12 million texts sent in 2024, followed by an additional 10 million texts in the first half of 2025 — the largest volumes since 2016.
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Seasonality: October was the busiest month for email advocacy in 2024, followed by November and December, underscoring the impact of year-end policy and electoral priorities.
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Sector-Specific Performance: Labor organizations achieved the highest open rates (50% in 2024; 45.3% in 2025 YTD), while clergy and religious organizations recorded the highest action rates (13.7% in 2024; 10.8% in 2025 YTD).
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Action Center Engagement: In 2024, 4.8 million users generated 9.6 million Action Center page views, with 61% of traffic originating from mobile devices. In just the first half of 2025, more than 4.1 million users had already visited clients' Action Centers.
A Resource for Policy and Advocacy Professionals
This year's report also features best practices and insights from high-performing organizations, providing proven strategies that can help advocacy professionals improve campaign engagement, better activate supporters, and prepare for a competitive election cycle.
To access the full report, visit: https://info.votervoice.net/2025-advocacy-benchmark-report.
About FiscalNote
FiscalNote (NYSE:NOTE) is the leading provider of AI-driven policy and regulatory intelligence solutions. By uniquely combining proprietary AI technology, comprehensive data, and decades of trusted analysis, FiscalNote helps customers efficiently manage political and business risk. Since 2013, FiscalNote has pioneered solutions that deliver critical insights, enabling effective decision making and giving organizations the competitive edge they need. Home to PolicyNote, CQ, Roll Call, VoterVoice, and many other industry-leading products and brands, FiscalNote serves thousands of customers worldwide with global offices in North America, Europe, and Asia. To learn more about FiscalNote and its suite of solutions, visit FiscalNote.com and follow @FiscalNote.
View source version on businesswire.com: https://www.businesswire.com/news/home/20250825284430/en/
Media
Yojin Yoon
FiscalNote
press@fiscalnote.com
Investor Relations
Bob Burrows
FiscalNote
IR@fiscalnote.com
