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FOX
New York Post
19 days

Fox acquires 33% stake in IndyCar owner Penske Entertainment, extends media rights deal

1. Fox acquired a 33% stake in Penske Entertainment, enhancing IndyCar's growth. 2. The deal includes a multi-year contract extension for Fox Sports' media rights. 3. IndyCar viewership increased by 31% this season, showcasing growth potential. 4. Eric Shanks emphasizes commitment to elevating IndyCar across platforms. 5. The Indianapolis 500 saw a 41% rise in viewership, indicating strong interest.

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Why Bullish?

The investment strengthens Fox's position in a growing sports property with increasing viewership, akin to previous successful strategic partnerships in sports broadcasting.

How important is it?

The article signals significant corporate commitment and growth potential in motorsports, likely boosting FOX’s market appeal.

Why Long Term?

The strategic investment and media rights extension bode well for long-term revenue, similar to Fox’s sustained benefits from previous sports collaborations.

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