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FOX CORPORATION ACQUIRES RED SEAT VENTURES

1. FOX acquires Red Seat Ventures to enhance its creator economy strategy. 2. This deal positions FOX for growth in direct-to-consumer media.

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Why Bullish?

The acquisition aligns with trends in the growing creator economy, potentially increasing FOX's market relevance. Similar past acquisitions have positively influenced stock performance by expanding content and audience reach.

How important is it?

The acquisition is significant as it reflects FOX’s proactive strategy amidst a competitive media landscape, appealing to both investors and market analysts. The direct influence on FOX's operational capabilities and future revenues makes it an important development.

Why Long Term?

By integrating Red Seat Ventures into its structure, FOX is likely to see sustained benefits over time as consumer media preferences evolve. Building a strong direct-to-consumer presence often requires time to manifest in financial results.

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LOS ANGELES , Feb. 10, 2025 /PRNewswire/ -- Fox Corporation ("FOX" or the "Company") (Nasdaq: FOXA, FOX) today announced its acquisition of Red Seat Ventures, a leading business in the creator economy that powers talent across a range of genres as they build their direct-to-consumer media businesses. Red Seat Ventures will operate as a standalone entity within FOX's Tubi Media Group.

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