Fox has a successful streaming brand in Tubi. So why is it launching another video app? - MarketWatch
1. Tubi’s free streaming service grew to 97M monthly users. Its success highlights robust audience engagement. 2. The Super Bowl simulcast garnered 15.5M viewers, marking record streaming achievements. The event enhanced Tubi’s profile. 3. Fox plans to launch a new streaming platform later this year. The move aims to leverage Tubi’s subscriber base for premium content. 4. Fox may bundle streaming services to capture cord cutters and cord-nevers. The strategy targets long-term direct-to-consumer growth.