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FranklinCovey Partners With Bestselling Authors, James Patterson And Dr. Patrick Leddin, To Equip Leaders To Navigate Disruption, Based On Their Highly Anticipated Book, Disrupt Everything

1. FranklinCovey partners with Patterson and Leddin to address leader disruption. 2. The new book aims to enhance leadership strategies amidst challenges.

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Why Bullish?

Partnerships with well-known authors can enhance brand credibility and attract new clients. Historical examples show that strategic collaborations often lead to short-term stock price increases.

How important is it?

Engagement with best-selling authors can potentially improve market perception of FC, leading to increased customer acquisition and retention.

Why Short Term?

The immediate launch of the book and its marketing can generate swift interest and sales, positively influencing stock prices in the near term.

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SALT LAKE CITY--(BUSINESS WIRE)-- #BehaviorChange--FranklinCovey Partners With Bestselling Authors, James Patterson And Dr. Patrick Leddin, To Equip Leaders To Navigate Disruption, Based on New Book.

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