From sweet treats to protein boosts, chains are banking on beverages to drive sales
1. McDonald's and competitors are expanding beverage menus amid rising consumer demand. 2. Beverage sales are becoming main purchase drivers, especially among younger consumers. 3. MCD's same-store sales grew 2.5%, marking a reversal from previous declines. 4. New drink launches target Gen Z, emphasizing customization and bold flavors. 5. Competition intensifies as MCD tests new beverages in select markets.