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Georgia Power, Salvation Army celebrate 40th anniversary of Project SHARE

1. Georgia Power celebrates 40th anniversary of Project SHARE aiding over 1.1 million people. 2. The program has distributed over $84 million for essential assistance since 1985. 3. Georgia Power matches donations to Project SHARE at 150% enhancing community support. 4. Public service announcements launched to raise awareness of the program. 5. Georgia Power maintains a diverse generation mix, focusing on reliability and customer satisfaction.

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Why Bullish?

Positive community engagement often enhances corporate reputation, potentially leading to increased customer loyalty, similar to past energy companies benefitting from strong CSR initiatives.

How important is it?

The article indicates strategic community engagement, which can stabilize or enhance SO's long-term stock performance.

Why Long Term?

Ongoing community support can lead to sustainable brand loyalty and customer base growth over time, as seen in historical corporate responsibility successes.

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Program has helped over 425,000 Georgia families since 1985 , /PRNewswire/ -- This month, Georgia Power, in collaboration with the Salvation Army, proudly celebrates the 40th anniversary of Project SHARE. Since its inception in 1985, the program has been a beacon of hope for over 425,000 families and more than 1.1 million individuals across Georgia, while continuing to support families in crisis. As one of the first fuel funds in America, Project Share has provided more than $84 million in essential assistance such as utilities, housing, food, and medical needs. To celebrate 40 years of partnership, Georgia Power and the Salvation Army have released two public service announcements. Demonstrating a strong commitment to community support, Georgia Power matches every donation to Project SHARE at 150%. Customers can conveniently contribute by adding a monthly donation to their electric bill or through their church or local Salvation Army location. "Project SHARE is one of Georgia Power's most successful partnerships, having supported more than 1.1 million individuals. This collaboration reflects a shared commitment to uplifting communities and providing critical assistance to those facing financial hardship," said Audrey King, senior vice president of corporate responsibility. "We know life isn't always easy, and that's why our commitment to being A Citizen Wherever We Serve runs deep. Our partnership with The Salvation Army means a great deal to us, because we want every Georgian to know they're not alone — that help is available, and that their community stands with them through life's toughest moments." "Project SHARE embodies the spirit of partnership and community, enabling us to provide resources that truly change lives," said Major John Murphy, Divisional Commander for The Salvation Army of Georgia. "This milestone is a testament to the generosity of Georgia Power and their customers, and the dedication of both organizations to serving Georgia families in need."To further raise awareness, Georgia Power and the Salvation Army have launched a new public service announcement (PSA) featuring Georgia Power employees alongside Salvation Army Majors. This PSA, available in both English and Spanish, underscores the ongoing commitment to community support.To learn more about the program, visit GeorgiaPower.com/ProjectShare. About Georgia Power Georgia Power is the largest electric subsidiary of Southern Company (NYSE: SO), America's premier energy company. Value, Reliability, Customer Service and Stewardship are the cornerstones of the company's promise to 2.8 million customers in all but four of Georgia's 159 counties. Committed to delivering clean, safe, reliable and affordable energy, Georgia Power maintains a diverse, innovative generation mix that includes nuclear, coal and natural gas, as well as renewables such as solar, hydroelectric and wind. Georgia Power offers rates below the national average, focuses on delivering world-class service to its customers every day and the company is recognized by J.D. Power as an industry leader in customer satisfaction. For more information, visit www.GeorgiaPower.com and connect with the company on Facebook (Facebook.com/GeorgiaPower), X (X.com/GeorgiaPower) and Instagram (Instagram.com/ga_power).SOURCE Georgia Power

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